Aptum Biologics Ltd.

Goal: To develop a product line that stands out from other similar products in the industry (pathology and histology) and to create a better visual distinction of the product within laboratories.

Role: Conceptual Designer, Graphic Designer, Illustrator.

Outcome: Created visual colour identification system to be used across separate product lines to depict distinction as to the application of each product through the visual elements such as: colour coded pattern across each bottle.